Analysis: The NBA In-Season Tournament is doing what it intended

Everyone knows that the NBA In-Season Tournament was put together to give the league an early ratings boost, particularly when the Final Four games get played at Las Vegas on the second weekend of December.
Everyone knows that the NBA In-Season Tournament was put together to give the league an early ratings boost, particularly when the Final Four games get played at Las Vegas on the second weekend of December. And it will. Here’s the added bonus: Games in November are getting more eyeballs as well. And given that ‘playoff’ spots are at stake starting this week it’s reasonable to think that trend will continue.

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