BJ's Wholesale Club: Website Redesign - Daniel Loewus-Deitch
Por um escritor misterioso
Last updated 19 junho 2024
![BJ's Wholesale Club: Website Redesign - Daniel Loewus-Deitch](https://i0.wp.com/up.smileux.com/2017/02/bjs.003-cropped.png?fit=1020%2C591&ssl=1)
BJ's hired IBM Interactive to completely overhaul and redesign their website. They were looking to modernize and differentiate themselves from their competitors, such as Costco and Sam's Club. In this project, I lead the entire User-Centered Design process. During the initial research and discovery phases, I conducted contextual field studies, usability tests, competitive analyses, and heuristic evaluations. During the design phase, I produced sitemaps and wireframes. Later, I played a central role in the final design of the website. In addition, I was heavily involved in the branding and creative direction of the new website, co-hosting collaborative design studio workshops with the client. Finally, I offered strategic ideas for business partnerships, as well as new ways of marketing products online.
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BJ's Wholesale Club: Website Redesign - Daniel Loewus-Deitch
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