How to Grab onto, the Wildly Popular Pokémon Go Phenomenon

Is Pokémon Go just another “obsession-driven, purse-depleting, patience-testing passing tech trend,” or a fun new way to jazz up your next event?

Pokémon Go - Wikipedia

Dark Flames Event Guide

Pokémon Go - Wikipedia

Creating the True Augmented Reality Pokemon Go, by Jie Feng

10 yet-to-be-released Pokemon you should save your Master Ball for in Pokemon GO

Pokemon Go: Can You Get Shiny Frigibax?

A Peek Into The Pokemon Go Phenomenon - DHAUSE

Pokemon Go: Gyms, candy, pokeballs and everything else you need to know - CNET

Rare Pokémon in Pokémon Go

Pokémon GO demographics: The evolving player mix of a smash-hit game, by SurveyMonkey Intelligence

Why Pokémon Go is a game changer for augmented reality and marketers