Nike Brings Virtual Nikeland/Roblox Experience to NYC Store – WWD

Nike translates its virtual world experience to augmented reality features in Nike’s NYC store.

Cheslyn Meyer posted on LinkedIn

Into the metaverse: Nike creates 'NIKELAND' on Roblox

Digital business model innovation in metaverse: How to approach virtual economy opportunities - ScienceDirect

Nadia Shadi on LinkedIn: Nike Brings Virtual Nikeland/Roblox Experience to NYC Store

Nike Launches 'Nikeland' Virtual World On Roblox

Nike Launches 'Nikeland' Virtual World On Roblox

Mina Stricklin on LinkedIn: Nike Brings Virtual Nikeland/Roblox Experience to NYC Store

Shawn Crossley on LinkedIn: #augmentedreality

Nearly 7 million people have visited Nike's Metaverse store