Why did Callaway buy Topgolf? Their CEOs explain the strategy

Callaway and Topgolf announced that they're merging, creating a massive golf-and-entertainment business. Why'd they do it? We asked their CEOs.
Callaway and Topgolf announced that they're merging, creating a massive golf-and-entertainment business. Why'd they do it? We asked their CEOs.

Group Headlined by Bryson DeChambeau to Launch Topgolf Competitor

Callaway Golf completes acquisition of trendy Topgolf for $2.6 billion

Playing Through

Golf giant Callaway acquires Topgolf in $2 billion deal

The History of Top Golf - Why They're Successful

Merger shows potential power of proprietary data strategy

Topgolf Callaway: M&A will become 'part of the growth story

Dallas-Based Invited Sells Its BigShots Golf Business to Topgolf

Topgolf Goes Beyond the Driving Range and Onto the Green