Roblox: two big changes mean brands must now rethink strategy

At Roblox’s developer conference, online dating and big changes to the marketplace will change the way brands strategize their metaverse activations, writes ITV agency Metavision's metaverse creative.

Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world - Arya - Journal of Consumer Behaviour - Wiley Online Library

Sidebars, limiteds and digital gowns: How fashion can win on Roblox

TWO THOUSAND TWENTY-FORE! - by Evan Shapiro

BrandKnew October 2021 by Brand Knew - Issuu

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Roblox: two big changes mean brands must now rethink strategy - The Media Leader

Disney exits metaverse—what it means for Web3 marketing

6 Reasons why virtual influencers will be essential for social media and metaverse strategies, by Dr. Joachim Scholz, XR Marketing

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy - ScienceDirect

Metavision

How should brands measure ROI in the metaverse?

How Hip-Hop Superstar Travis Scott Has Become Corporate America's Brand Whisperer

Why Brands Should Still Care About NFTs, by Richard Yao, IPG Media Lab

Full article: Metaverse and the fashion industry: A systematic literature review

Navigating social media privacy and reputation with kids and teens