NBA launches in-season tournament to boost interest

Someone recently asked San Antonio coach Gregg Popovich about the chances the Spurs and rookie Victor Wembanyama have of winning the NBA Finals this year. Popovich politely laughed. 

NBA In-Season Tournament is the bizarre idea nobody wanted or needs

Motivation for coaches: NBA adds coach prize pool to In-Season Tournament payouts - NBC Sports

Indiana Pacers in the NBA In-Season Tournament

NBA introduces in-season tournament to boost fan engagement

Lakers: LeBron James says In-Season Tournament had 'bit more intensity' - Silver Screen and Roll

NBA In-Season Tournament Championship Game odds, best bets for Indiana Pacers vs. Los Angeles Lakers

NBA tournament winners and losers: LeBron James and Lakers win NBA Cup

NBA In-Season Tournament to debut in 2023-24 season

What to like and not like about NBA In-Season Tournament

nba cup: NBA Cup 2023: Games, schedule, fixtures, groups, teams, playoffs, finals of NBA In-Season Tournament - The Economic Times

NBA teams launching activations, promotions around In-Season Tournament

NBA teams launching activations, promotions around In-Season Tournament

LeBron James and the Secret to the NBA's In-Season Tournament - Bloomberg