Do consumers care about morality? A review and framework for

Do consumers care about morality? A review and framework for understanding morality's marketplace influence - Philipp‐Muller - 2022 - Consumer Psychology Review - Wiley Online Library

Frontiers Hypocrisy in ethical consumption

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Moral credentials versus moral credits: Two paths to consumers' licensing of brand transgressions - ScienceDirect

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How does past behaviour stimulate consumers' intentions to repeat unethical behaviour? The roles of perceived risk and ethical beliefs - Zhao - 2020 - Business Ethics: A European Review - Wiley Online Library

Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior

Exploring consumers' environmental ethical preferences in the context of unmanned aerial vehicle utilization for plant protection

Consumer morality and moral norms - Nielsen - 2013 - International Journal of Consumer Studies - Wiley Online Library

Values, assumptions, and practices: Assessing the moral implications of psychological discourse and action.

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Ethical judgments in the sharing economy: When consumers misbehave, providers complain - Culiberg - 2023 - Business Ethics, the Environment & Responsibility - Wiley Online Library

Do consumers care about companies' efforts in greening supply chains? Analyzing the role of protected values and the halo effect in product evaluation - ScienceDirect