How The Return of the King won best picture and 11 Oscars

How exactly did New Line go about mounting its campaign that 10 years ago won The Return of the King a history-making 11 Academy Awards? Vanity Fair interviewed many of those at New Line who were involved in the multi-million-dollar campaign, and the effect that the commercial and critical success had on the way Hollywood

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The Lord of the Rings: The Return of the King - Plugged In